Climate change is the biggest challenge of our time, and more than 80% of citizens agree with that, according to the European Investment Bank's annual climate survey. However, when asked what are the most pressing problems in Croatian society, only slightly more than 2% of citizens cite the environment, according to research by the Institute for Social Research in Zagreb. In addition, the prevailing opinion is that climate change is equally caused by natural processes, although scientists agree that they are the result of the impact of human activity. All of the above points to the need for education about the impact natural resources have on our socio-political and economic situation, lifestyle, health and overall progress and development of society.
In order to make the public aware of this problem, the non-governmental organization Terra Hub, University North and the marketing agency 404 launched the “Terrapija” educational campaign, which starts with the publication of the first Croatian Climate Dictionary.
The dictionary explains terms such as global warming, mitigation, the Paris Agreement in a simple way, and was originally prepared by UNDP, a specialized UN development agency. The dictionary contains 30 climate terms, and each term was designed by a student of the Media Design Department at University North. Students applied through a competition, and the best works were turned into a traveling exhibition with the aim of educating citizens with climate terms.
Students of the Media Design department at University North who participated in the competition: Anamarija Baček, Lara Bekić, Raffaella Dagostin, Klara Heberling, Ana Sajko, Matej Kociper, Mia Magaš, Nadja Orkić, Marko Poduje, Ozren Kisić Morduš, Helena Hlišć, Mihael Šorgo (selection of authors and works from the competition)
