26.9. – 1.10.2023

CAT 01


Zagreb Fair
WED 17.00-22.00
THU-SUN 11.00-22.00

From the depths of the vast Croatian forests of Podravina, Wild Feast salami arrives directly to your special occasion as a social glue for relaxed weekends, when we fully dedicate ourselves to the rituals of tranquility and gastronomic feasting. Wild Feast salami is a delicious, durable and cured homemade sausage made from deer and wild boar meat of controlled origin from Croatian forests, and carefully selected spices for successful achieving the full taste potential of respectable wild meat.INSPIRATIONInspiration for packaging design was found in old, indigenous methods of hunting and processing of raw materials combined with traditional recipes, with an emphasis on a craft production characterized by experienced perfectionists.

All of the above mentioned is combined in a packaging box, recognizable by the design of old, dirty white newspapers, modeled after small entrepreneurs once, who had begun, in accordance with the development of large circulations of daily newspapers during 19th and 20th centuries, to advertise their products and services to the general public.

However, this newspaper article is not a modern, sensationalist clickbait - behind the sumptuous palette of dirty white, black and burgundy colors, which in combination with informative images subtly convey certain suggestions, there indeed is a first-class edible content, guaranteed proudly and personally, with a rifle in his hands, by the master of the craft himself - a passionate hunter.


CAT 01 is a creative and design studio based in Zagreb, specializing in visual identity design, packaging design, and branding. Since 2014, it has been present in the Croatian, Slovenian, and Austrian markets, and is the winner of the most prestigious international awards and recognitions such as PENTAWARDS, MUSE AWARDS, WORLD BRAND DESIGN AWARDS. Their clients range from small boutique and craft producers to renowned and large brands with a long tradition.Over the years, they have built a relationship of trust and long-term cooperation with clients. They are focused on the development of brands in which creation they were taking part, and  continuously encourage and direct them towards improvement.

Project name Wild Feast
Year 2022.
Client Agricultural Farm Orehovec
Studio CAT 01
Zagreb Fair
TUE 17.00-22.00
WED-SUN 11.00-22.00


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