26.9. – 1.10.2023

Business Genome Company


Zagreb Fair
WED 17.00-22.00
THU-SUN 11.00-22.00

Druga Godba is one of the most prominent international music festivals in Central Europe. For more than three decades, its mission has been to rediscover and present lesser-known musical styles and traditions, as well as showcase renowned artists and indigenous music scenes. Their program offers unique insights into the musical traditions and cultures of different peoples and countries. The team consists of music connoisseurs who aspire to think critically about the music world today.

Each year, Druga Godba selects a relevant problem affecting the world as its theme and communicates it verbally and visually. In 2022, the festival's theme is "Sound Migrations," which explores how music transcends barriers and migrates freely across borders, languages, and cultures.

Similar to music's tendency to comment on social problems in its own witty, optimistic, and sharp manner, the festival's visual identity follows suit. The visual representation of "Sound Migrations" revolves around an interpretation of sound waves, intricately intertwined to form the shape of barbed wire. This striking symbol encapsulates the festival's powerful message: music possesses an innate ability to overcome obstacles and connect people across boundaries. Through its symbolic imagery, Druga Godba conveys that music knows no limits and holds an inherent capacity to unite and inspire.



Business Genome BGCo (short for the Business Genome Company) is a design consultancy dedicated to helping companies build better brands, close-knit teams, and exceptional cultures by decoding, designing, and managing corporate DNA. Our value-based approach to branding backed by a proprietary design framework enables companies to transform their core values into daily actions.The author Kaja Kisilak primarily focuses on designing visual identities, crafting user experiences, and creating original illustrations for various projects. She possesses a strong inclination towards exploring the broader context of the visual world, constantly seeking new avenues of creativity and expression.

Project name Druga Godba 2022, Sound Migrations
Year 2022.
Client Druga Godba
Design Business Genome Company
Zagreb Fair
TUE 17.00-22.00
WED-SUN 11.00-22.00


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