26.9. – 1.10.2023

Ivana Bačanek and Ana Mojaš

TERRAVIVA

Graphic design
location

*Studio Orson Welles

WORKING HOURS

WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM

WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM

*garden 2AM

location

*Studio Orson Welles

Studio Orson Welles

Jadran film
Studio Orson Welles
Ul. Rudolfa Kolaka 12
10000 Zagreb

WORKING HOURS

WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM

*garden 2AM

WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM

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A visual identity that "brings to life" urban projects!

Project

TerraViva is a digital platform dedicated to the organization of architecture competitions focusing on urban regeneration through its 5 main values: sustainability, innovation, creativity, community and internationality. Relying on values and the program of TerraViva, the main symbol harmonious grid unit is based on the primeval – Terra (from Latin Terra; the planet itself), precisely its graphic representation through meridians and parallels. Moving parts of the grid system has brought Terra 'back to life'. Therefore, the main sign symbolizes the work of the community gathered around the platform as it develops new projects step by step just like a seed planted into the earth (terra). The slogan is inspired by the word 'resilience' which is part of TerraViva’s mission which highlights the importance of conceiving increasingly Resilient Cities. The incorporation of the logotype directly into the 'living earth (terra viva)' provides a further verbal expression of what TerraViva is all about. Throughout all visual identity elements, the grid form effectively follows the modularity function. Consequently, it can be used in a broad range of applications as well as be open-minded about new future practices.

Author

Ivana Bacanek was born in Zagreb. At the University of Zagreb, Faculty of Architecture, School of Design, she received the title of Master of Visual Communications Design with great honor. As an undergraduate student, she won an Annual Award for Arena Zagreb’s visual identity and signage project. Her proposal for the symbol for 30 years of the School of Design was selected. During her studies, Ivana showed interest in visual identity and typography projects and participated in several foreign and domestic competitions. In 2016, she won the competition for the visual identity of the University of Rijeka Foundation. She was a finalist in the Taiwan International Students Design Competition 2016. In collaboration with Ana Mojas, she received a bronze award at the TerraViva logo design international competition and two gold awards in the branding and logo category at Indigo Design Awards 2024. A major focus of her work is on inclusive design, typography, and the identity design of ethical brands. Ivana lives and works in Zagreb as part of VIDI studio for visual communications.

Ana Mojas was born in Dubrovnik. She enrolled in School of Design at the Faculty of Architecture in Zagreb and became Master of Visual Communications Design in 2020. She participated in various international and local contests and exhibitions such as Poster for Tomorrow 2017 — The Worst Repression, Art Moves 2017 International Billboard Art Competition, Portraits of Humanity Photography Award 2019, The 2019 Epson International Pano Awards, Croatian Design Review 2019/2020... Together with Ivana Bacanek, she won third place for the startup TerraViva visual identity and two golds for branding and logo design at the Indigo Design Awards 2024 for the destination of Cavtat-Konavle visual identity. Ana lives and works in Zagreb.

IMPRESUM
Project name Visual identity of the TerraViva platform – We are building resilience.
Year 2023
Client TerraViva

Location

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