The beginning of the year at Boogie Lab was marked by three new steps in business development — a new bakery facility and a second Boogie Lab in Zagreb, expansion into the American market, and the opening of Boogie Lab USA. Suddenly, there was a need for over a hundred new employees to be found through advertisements. They were looking for talented, enthusiastic, and professional individuals who would fit into the existing team.

About ten short, dynamic videos were created, one for each position being sought. Each video starts with a distinctive call to action and ends with an email address for applications. The videos were posted on Boogie Lab's social media pages, and the campaign was further supported by billboards throughout Zagreb with the striking text: "We're gathering a team for Pakoštane, Zagreb, and New York."

The campaign achieved fantastic results. On the very first day, over a hundred interested applicants applied, and by the end of the campaign, more than a thousand applications were received. All positions were soon filled with individuals who share the Boogie work philosophy, and applications continued to arrive for months after the advertisements ended.