The topic of this social campaign is children's rights, specifically the right to imagination. Adults often aren't aware of how powerful a child's imagination is until they are confronted with something that originates from it. Through this campaign, the author directly addresses parents by showing them something that came from a child's imagination, aiming to make them aware that children's imagination should not be limited or molded. Every child has an imaginary being they consider their invisible best friend, which is why the campaign is called "Imagination Builds Great Things."

The campaign includes a workshop at school where children draw their imaginary best friend. After the workshop, each child's drawing is visualized using an AI tool, making their friend appear as if they really exist. The children receive body bags, a key ring, a mug, a bookmark, a notebook, and a poster featuring the image of their imaginary friend. This not only allows children to see their imaginative friend all the time but also serves as a reminder to parents of what their child's imagination can achieve.

The work is fictitious and has not been carried out in reality but is a proposal. The AI tool Bing played a significant role in the creation of this concept.