26.9. – 1.10.2023

Lara Bekić

Croatia Full of Life

Social Innovation
location

*Studio Orson Welles

WORKING HOURS

WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM

WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM

*garden 2AM

location

*Studio Orson Welles

Studio Orson Welles

Jadran film
Studio Orson Welles
Ul. Rudolfa Kolaka 12
10000 Zagreb

WORKING HOURS

WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM

*garden 2AM

WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM

share

Zagrebačko and Splitsko beer, one in each hand, represents ethical sports cheering without violence.

Project

The goal of this campaign is to create a society free from street violence, especially among sports fans. The focus is on raising public awareness about the issue of violence and promoting a more peaceful environment. Croatia frequently faces this problem, so the campaign uses tourist memorabilia to raise awareness. It showcases everyday scenes of violence from newspapers and employs tourist items, such as lighters from matches, as media. Although it is an anti-campaign, it carries a strong message aimed at increasing awareness of violence.

Author

Lara Bekić was born in Zagreb in 1998. Driven by her passion for graphic and web design, she pursued a degree in Media Design at the University of North. During her studies, she focused on experimental design, exploring innovative approaches and methods. Her work often includes social critique, aiming to provoke thought and challenge established norms. Through creative expression, she continually explores new ways to communicate and connect with audiences, always striving to refine her skills and expand the impact of design in society.

IMPRESUM
Project name Croatia Full of Life
Year 2024
Client University North, Art Studies, Department of Media Design
Mentor Assoc. Prof. Art. Luka Borčić

Location

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