SSYYNN is derived from the term "synonym," representing its conceptual starting point. It explores synonyms within the fashion brand XENIA DESIGN's archive, which it views as rich in vocabulary. The brand utilizes deadstock materials from XD collections to combat overproduction, a practice that holds significant importance for both brands. SSYYNN prioritizes quality, innovation, and sustainability, aiming to create lasting value for customers and the environment. Clothing is produced based on a made-to-order principle, eliminating the need for stockpiling. Ultimately, synonyms serve as a conceptual tool for the brand to expand the significance of clothing and, in the end, become synonymous with individual expression through attire.