The XIII Zagreb Design Week transforms Zagreb into the center of design for two weeks. At dozens of locations throughout Zagreb, the festival gathers more than 25,000 visitors each year and shows that design is not just something we look at, but something we live.
During the first week, the focus is on partner locations. Dozens of shops, galleries and studios will open their doors and welcome visitors with a programme designed especially for ZGDW 2026 — from socialising with designers and launching new collections to cocktail parties running throughout the week, turning the city into a meeting point for designers and the public.
In the second week, the programme moves to the Academy of Fine Arts at Ilica 85. For one week, the Academy’s studios become exhibition spaces, while the garden will host installations, workshops, lectures and concerts. The central venue of ZGDW 2026 will host the festival’s largest exhibitions — the finalists’ exhibition and the ZGDW AWARD ceremony, the thematic exhibition Friction, the partner country exhibition, the exhibition of faculties and schools… The Academy will welcome guest lecturers and panellists from Croatia and abroad, and young fashion designers will present their collections in fashion shows.
Friction — This year’s design festival has chosen friction as its theme, as part of the creative process. If the process begins with the question “What’s the problem?” — the theme of 2017 — it is followed by a phase of exploring ideas in different directions. The gathered ideas are then set against one another, so that a single direction of development can be chosen. This is the phase of friction — of conflict, rupture, decision. The catharsis results in a clear, clean design which is then developed further.
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