For Zest+, the goal was to create a brand identity that communicates safety and confidence while breaking away from outdated, overly clinical visuals often linked to sexual health. His design philosophy focuses on clarity, impact, and purpose-driven aesthetics. The brand was approached as more than just a product, it is a conversation starter about empowerment, trust, and modern intimacy. The challenge was to create something bold yet approachable, stylish yet rooted in function. Zest+ reflects this duality through its visual tone and branding system.

Zest+ is a modern condom brand designed to promote safe sex with confidence and clarity. The submitted work includes the complete brand identity: logo design, visual language, packaging concept, color palette, and product mockups. The “+” symbol in the name represents added protection and positivity, while the minimalist design language reinforces trust and sophistication. Vibrant yet balanced color tones break away from stigma and bring energy and freshness to the product shelf. Every element was designed to ensure shelf visibility, digital adaptability, and appeal to a young, health-conscious audience.