We began the rebranding process by exploring Bevog’s history and the broader craft brewing tradition in Europe. We studied leading brands and defined a creative direction that allows Bevog to retain its distinctive character while undergoing a complete visual renewal. A design system was developed to establish a clear hierarchy of typography across all products, with the redesigned logo at the center—serving as a strong visual cue to attract attention even on the most crowded shelves. Each beer follows this hierarchical system while maintaining its own unique story and visual identity. Bevog now confidently and visibly claims valuable shelf space, offering a visual and taste refreshment in any setting. The rebranding has been enthusiastically received by Bevog and craft beer lovers alike, giving the brewery fresh momentum and brand stability. This solid foundation enables Bevog to expand its product portfolio without uncertainty about the visual direction of future beers, as each new product can seamlessly integrate into the established design system while adding its own story.