WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
*Studio Orson Welles
Studio Orson Welles
Jadran film
Studio Orson Welles
Ul. Rudolfa Kolaka 12
10000 Zagreb
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
The campaign Your Posture is Your Future exemplifies how digital technology can elevate healthcare-focused creativity. It used computer vision embedded in digital bus stop screens to analyze spinal curvature in real time, offering passersby instant posture feedback. By integrating AI into public space, the experience remained highly accessible and user-friendly. Culturally relevant messaging combined with AI-driven personalization significantly boosted preventive checkups—by 46%. This set a benchmark for tech-enhanced public health campaigns. Beyond its immediate functionality, the campaign aimed to gather data on postural health in Croatia, creating a foundation for longitudinal insights. Its long-term ambition is to be repeated annually to track trends and promote spinal awareness nationwide.
Bruketa&Žinić&Grey is a full-service creative agency specializing in design, branding and advertising with nearly 30 years of innovation. Founded in 1995 and headquartered in Zagreb, the agency has become one of the most respected creative hubs in Europe. Since 2017, it has been part of the global WPP network. The agency has won prestigious awards including Cannes Lions, D&AD, Clio, ADC New York, ADC Europe, Red Dot, Epica, Effie, London International Awards, and Cresta. It was named International Small Agency of the Year by Advertising Age, and Campaign listed it among the world’s top independent agencies. Their work has been featured in The New York Times, The Washington Post, The Independent, Forbes, Insider, Contagious, Gizmodo, Dezeen, Design Boom, and more. Its creatives have served on juries at global competitions (Cannes Lions, D&AD, Red Dot…), and their work has been exhibited at the Venice Biennale and Red Dot Museums in Singapore and Essen. The book Nada is part of the AIGA collection at Columbia University and Yale.
