A playful way to explore Baja California through an array of elements that attempt to represent the entire state. Created by Enigma Creative, the project features: a board game with seven distinct topic areas—each developed in collaboration with a panel of experts—as well as 54 illustrations for the cards; a series of three posters; three booklets by invited creatives under commission; five collectable pins; a tote bag and website.

Lotería Califerne is a project inspired by the traditional Mexican game of Lotería. The point of the game is to communicate the distinctive features of Baja California in a fun way. Our aim is to explore the characteristics, traits, and customs of the region and to bring together information that we feel brings us closer to defining who we are.

We firmly believe that this project is connected not only to the experience of design as seen and understood in this region, but also as part of an exercise to imagine the borderlands.