WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
*Studio Orson Welles
Studio Orson Welles
Jadran film
Studio Orson Welles
Ul. Rudolfa Kolaka 12
10000 Zagreb
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
A new visual identity was designed for the renovation of the Natural History Museum and its new exhibition layout. The exhibition features objects ranging from the smallest to the largest, arranged in a spiral composed of square fields. By synthesizing the abstract and the concrete, an original fusion of natural science forms and the squares of Croatian identity has been achieved.
When applied to jumbo posters, city light posters and MP4 animations, the diversity of the museum's exhibited content becomes evident. A distinctive feature of each application of the logo is the squares, where the displayed content changes.
Boris Ljubičić is a visual communications and graphic designer. He graduated in painting from the Academy of Fine Arts in Zagreb in 1968. Since the late 1960s, he has created works in almost all fields of visual communication design, including visual identities and logos, posters, books, record covers, packaging, commercial advertising, television design, typography, signage systems and spatial interventions, as well as personal, self-initiated projects.
His work is recognized on the global design scene, and he is one of the most published designers in professional books, reviews and publications. He is a member of several international design juries and the recipient of numerous prestigious international and Croatian awards and recognitions. He lives and works in Zagreb.
