STUDIO SPACE

Veselj Saliji

Under Wraps

Veselj Saliji

Under Wraps

Graphic design
Exhibition
location

*Studio Orson Welles

WORKING HOURS

WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM

TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM

*garden 12PM

location

*Studio Orson Welles

Studio Orson Welles

Jadran film
Studio Orson Welles
Ul. Rudolfa Kolaka 12
10000 Zagreb

WORKING HOURS

TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM

*garden 12PM

WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM

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Project

The visual identity for the brand Under Wraps was created on commission for a client engaged in the resale of second-hand clothing, with a focus on street fashion and an alternative approach to commerce. The brand’s name, taken from Serbian slang, carries a layered message – under wraps means doing something informally, outside the system, covertly – which in this context becomes a witty and ironic reference to informal clothing sales, as well as a rebellion against mass consumption and the fashion industry that promotes overproduction.

Author

Veselj Saliji was born in 2001, in Vranje. He is a third-year student at the Faculty of Applied Arts in Belgrade, in the Department of Graphic Design. He completed primary and secondary school in Kosovska Kamenica, where he currently lives. He actively participates in numerous art projects, art colonies and group exhibitions. So far, he has held several solo exhibitions, and his works have received multiple awards and have been exhibited both nationally and internationally. He is a collaborator at IS Petnica in the design seminar. He is one of the authors of the monograph Ethnoculture of Roma in Kamenica and the founder of the non-governmental organization Alternative Cultural Tendency, which is dedicated to art and culture. He is the recipient of numerous national, regional and international awards in the field of fine arts, as well as prestigious scholarships, including the Prof. Njegoš B. Šolak Scholarship and the Scholarship for Exceptionally Gifted Students.

Year 2025
Client Pavle Kalamanda

Location

Other Exhibitors