Iva Babaja, Master of Arts, was born in Zagreb. She earned her Master’s degree in 1996 from the University of applied arts Vienna. She began her career as a freelance designer and continued in the advertising industry, achieving many successes and being recognized as one of the region’s top creative directors. In 2017, she founded Babaja Branding & Design Consultanc. Alongside her professional work, Iva has been dedicated to volunteer work from the beginning, spending 10 years on the Board of the International Council of Design, representing around 200 organizations in about 70 countries. Through her engagement, she promoted the design profession, authored international regulations, and led numerous reforms, including expanding ICoD’s scope from graphic to multidisciplinary design. In 2015, she was elected the first female President in the Council’s history. Her works have been published in numerous publications in Croatia and abroad. She is a frequent guest lecturer and member of many international juries. For her contribution to promoting Croatian culture and design, she was awarded the Order of Danica Hrvatska with the image of Marko Marulić. She is a member of HDD and ULUPUH and an honorary lifetime member of ICoD.