WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
*Studio Orson Welles
Studio Orson Welles
Jadran film
Studio Orson Welles
Ul. Rudolfa Kolaka 12
10000 Zagreb
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
The exhibition Historija zaborava / Hidden historia, explores the marginalized and erased history of women who shaped the museum profession in Croatia, along with the broader societal role of women from the early to mid-20th century. The visual identity is based on the concept of forgetting, a gradient from red to white symbolizes disappearance, and the typography references early 20th-century design.
The interaction between the letters "O" and "E" in the title alludes to the historical stigmatization of women through the lens of hysteria. Pink is used to reclaim and empower the feminine stereotype, dominating the visual identity and exhibition design with a pop-cultural resonance.
As visitors progress through the exhibition, the pink fades gradually, ending in a completely white room dedicated to the topic of hysteria, cold lighting and mirrored foil distort perception and evoke discomfort. The label material typically used to protect artworks, and the texture of the fabric used for print, both reference traditional women’s labor, textiles.
NJI3 is a Croatian-based design duo formed by Dina Milovčić and Franka Tretinjak, with a focus on graphic design, illustration, and motion graphics. Their work is mostly commissioned by cultural institutions, publishers, and artists. Their process is rooted in experimentation, openness, and trust.
Alongside NJI3, the project team included designers Dora Bilandžić and Ema Božek, while the product design was developed by Ozana Ursić and Vedran Kasap from Clinica Studio.
Both Dina and Franka also teach at the University of Zagreb, Faculty of Architecture, School of Design. Notable clients include the Museum of Contemporary Art Zagreb, Academy of Dramatic Art, Croatian Designers Association, International Film Festival Rotterdam, and Croatian National Theatre.
