Divote brings Korean clean cosmetics to Europe, with a name derived from the Croatian word for beauty and a nod to devotion. The brand identity is rooted in Korean culture and aesthetics—most notably Hangul script and the grid structure of traditional Hanok doors. The logotype, inspired by the geometry and principles of Hangul, combines clarity with character. A modular design system supports packaging, communication materials, and e-commerce. Natural colors and clean typography express purity, calm, and transparency, which are the core values of the brand. Visual elements echo architecture, nature, and written form to create a system that feels quiet, respectful, and distinctive. The grid adapts effortlessly across applications, from print to motion to interface, maintaining clarity and flexibility. The project scope included naming, brand strategy, visual identity, motion, packaging, and digital communication, unified through a consistent, detail-driven graphic system.