Brigita is a digital assistant that connects caregivers, institutions, and families, making care more accessible, organized, and humane. Primarily focused on elderly care homes, Brigita is a web and mobile platform that enhances caregiving systems through task management, care tracking, and everyday communication. The name Brigita means “she who is strong” and embodies the essence of the brand; strength, wisdom, and protection, becoming a pillar of support for caregivers and families alike. With a name that is both gentle and powerful, it conveys a sense of security, trust, and support. Intentionally faceless, partial personification allows it to represent anyone, becoming a universal support by one’s side. The visual identity blends nostalgia and modernity, structured around a curved line that runs through the entire system. The concept draws inspiration from lyrics by Crvena Jabuka, “there is something from heart to heart,” where the line symbolizes connection, process, and care. The line is also integrated into the logo: the letters b and a are shaped by folding the line, forming both the letter and the story, connecting, guiding, and embodying inclusion, innovation, transformation, and solution. The color palette evokes nostalgia and warmth while communicating digital modernity. Typefaces General Sans and Lufga were chosen for their legibility, contemporary feel, and emotional softness. The brand identity relies on simple language, an optimistic tone, and clear visual communication, so caregivers feel supported and those receiving care feel trust.