WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
*Studio Orson Welles
Studio Orson Welles
Jadran film
Studio Orson Welles
Ul. Rudolfa Kolaka 12
10000 Zagreb
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
Three successful tech companies under the BOSQAR INVEST group, Bulb Technologies, Geomant, and Buzzeasy, collaborated to create GRAIA, an Agentic CCaaS and GenAI platform.
GRAIA’s visual identity was conceived as an extension of the brand’s strategic direction, balancing technological sophistication with human empathy. The name GRAIA derives from the Croatian word graja (meaning chatter), symbolizing a multitude of voices and the collective intelligence behind the platform. The design approach emphasized clarity, inclusivity, and emotional resonance.
The logo features an arrow representing growth, direction, and focus: core ideas of the brand. Typography combines geometric precision with rounded shapes to communicate both professionalism and accessibility. The color palette includes blue for trust and expertise, red for energy and boldness, and white for clarity and transparency. The visual system ensures coherence across brand touchpoints, such as digital interfaces, presentations, and marketing materials.
The slogan “Growth through AI Empathy” is embedded in the visual narrative, underscoring the brand’s core belief: advanced technology should serve real human needs. Through design, GRAIA affirms its mission to empower people through AI, rather than replace them.
Bruketa&Žinić&Grey is a full-service agency specializing in design, branding and advertising, with nearly three decades of innovation. Founded in 1995 and based in Zagreb, the agency has grown into one of Europe’s most renowned creative centers. Since 2017, it has been part of the global WPP network.
The agency has received numerous prestigious international accolades, including Cannes Lions, D&AD, Clio, ADC New York, ADC Europe, Red Dot, Epica, Effie, London International Awards, Cresta, and many others. Before joining Grey, it was named International Small Agency of the Year by Advertising Age, and Campaign listed it among the world’s top independent agencies. Its work has been featured in The New York Times, The Washington Post, The Independent, Forbes, Insider, Contagious, Gizmodo, Dezeen, Design Boom, and others.
The agency’s creatives have served on juries for major international competitions, such as Cannes Lions, D&AD, ADC New York, Red Dot, Graphis, New York Festivals, Young Guns, OneScreen, and Hiiibrand China. Their work has been exhibited globally, including at the Venice Biennale and Red Dot Design Museums in Singapore and Essen. The book Nada is part of the AIGA collection at Columbia University’s Rare Book and Manuscript Library and Yale University.
