WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
*Studio Orson Welles
Studio Orson Welles
Jadran film
Studio Orson Welles
Ul. Rudolfa Kolaka 12
10000 Zagreb
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
Meritus ulaganja is one of the fastest-growing companies in the region, employing over 14,000 people. While proud of its heritage, the company sought to refresh its brand, resulting in a new identity — Bosqar In. The name blends “boscus”, meaning forest or growth, and “boškarin”, an indigenous bull, expressing strength, growth, and local authenticity. The visual identity features refined typography, gold tones symbolizing wisdom and value, and a subtle illustration of horns within the logomark. A combination of archetypes; the magician, the ruler, and the caregiver; shaped the brand tone: strong, trustworthy, and supportive. The communication system was designed modularly, adaptable to all brand touchpoints, from digital interfaces to corporate presentations. The design doesn’t just communicate the new strategy, it embodies it. With a balance of elegance and strength, Bosqar In. presents itself as a sophisticated brand, deeply rooted in local context, yet ready for the global stage.
Bruketa&Žinić&Grey is a full-service creative agency specializing in design, branding, and advertising, with nearly three decades of innovation. Founded in 1995 and based in Zagreb, the agency has grown into one of Europe’s most respected creative hubs. Since 2017, it has been part of the global WPP network. It has won numerous prestigious international awards such as Cannes Lions, D&AD, Clio, ADC New York, Red Dot, Epica, and Effie. Before joining the Grey group, it was named International Small Agency of the Year by Advertising Ageand listed by Campaign among the world’s top independent agencies. Its work has been featured in The New York Times, Forbes, Dezeen, Design Boom, and many others. Agency creatives have served on juries for the world’s top competitions and exhibited their work at the Venice Biennale and Red Dot museums. The book Nada is included in the collections of Columbia and Yale universities.
