WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
*Studio Orson Welles
Studio Orson Welles
Jadran film
Studio Orson Welles
Ul. Rudolfa Kolaka 12
10000 Zagreb
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
The aim of the visual identity was to emphasize the local character, highlighting that “S placa” is a sustainable producer selling spices grown exclusively in the Croatian Prigorje region at the market. The project supports a zero-waste approach and sustainability by avoiding plastic and choosing recycled paper for packaging and promotional materials.
The brand identity reflects natural, local, and traditional values, drawing its main inspiration from traditional Prigorje embroidery, directly connecting the brand to the region where the spices are grown. Along with the logotype, the spices in the product series are shaped to imitate the distinctive Prigorje embroidery while retaining their naturally recognizable forms. Through the association with handcraft, the story of locally grown spices is directly communicated.
Tea Pokas was born in 2002 and lives in Sveti Ivan Zelina. During her education at the School of Graphics, Design and Media Production in Zagreb, she discovered design, which soon became her new area of interest. After acquiring her professional qualification as a graphic editor-designer, she continued developing her skills by enrolling at the University North, Art Studies, Department of Media Design in 2022. Her student projects often explore topics related to cultural heritage and its preservation. She exhibited at Zagreb Design Week 2024 and at Barcelona Design Week the same year.
