WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
*Studio Orson Welles
Studio Orson Welles
Jadran film
Studio Orson Welles
Ul. Rudolfa Kolaka 12
10000 Zagreb
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
The visual identity of Women’s Film Festival, ŽFF, is based on combining the contrasting traits often associated with women. The logo merges typographic opposites: a serif “ž” with a sharp diacritic that cuts through space, expressing rebellion and strength, and a subtle, contemporary ligature “ff” symbolizing connection and unity. The lower horizontal line of the “ž” resembles a bicep and fist, referencing the iconic We can do it! poster. The primary color is a vivid, almost pure magenta, paired with a warm white counterpoint. This color combination also reflects the interplay of tenderness and strength. The key visual, based on Woman in a Large Hat by Dutch painter Caesar van Everdingen, dominates with a direct gaze that captivates the viewer. A film strip is incorporated into the design, wrapping around the brim of the hat to evoke a traditional film reel box.
Barbara Zec is a visual communications designer. After graduating in Visual communications design at University of Zagreb, Faculty of Architecture, School of Design, she worked as a designer in both small and large marketing agencies with clients from telecommunications, FMCG, IT, and other industries. Since 2014, she has worked independently for both domestic and international clients, and in 2021, she founded Studio Zec. She describes herself as a curious generalist. Her interests include inclusive design, especially approaches that engage people who are often excluded from society. She has participated in numerous local and international inclusive design workshops led by Prof. Julia Cassim and Assoc. Prof Laila Cassim, PhD, acting as participant, co-leader, and facilitator. In addition to design work, she writes about design-related topics and teaches graphic design at Algebra Bernays University. She is the co-author of the podcast Klice Buntovnice, which educates local producers and farmers on design, strategy, marketing, and sales.
