WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
*Studio Orson Welles
Studio Orson Welles
Jadran film
Studio Orson Welles
Ul. Rudolfa Kolaka 12
10000 Zagreb
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
A new visual identity was created for the ENIBO equestrian brand to reflect the unique connection between female riders and their horses. The slogan “Ride between the stars” captures feelings of freedom, confidence, and success. The symbol visualizes these emotions: a strong, noble horse embraced by a winged rider, representing the ease of riding with ENIBO equipment. A custom serif typeface was used for the logotype and slogan, bringing a sense of structural stability while its soft details convey elegance and warmth. The overall design language speaks of timeless, subtle, and refined luxury. In addition to the brand identity, product designs were created for a saddle pad, a horse blanket, and a line of riding shirts. Through its visual identity and premium-quality products, ENIBO sends a message to its target audience: always choose the best for yourself, because when you choose ENIBO, it’s easy to feel carefree and surrender to the ride.
Anja Vidaković, born in Osijek in 1985, is an academic graphic artist. She graduated and earned her master’s degree in printmaking from the Academy of Fine Arts, University of Zagreb, in 2010, under the mentorship of Professor Frane Paro. She completed her secondary education at the School of Textile, Design and Applied Arts in Osijek, specializing in painting. Throughout her professional career, she has developed a distinctive combination of expertise in visual communications and a deep understanding of market needs, which she sees as a key asset in her current work. As Design Manager at the international company DS Smith Croatia, she led the department for development, construction, and packaging design. There, she learned that design must align with concrete business goals and market demands. She continued her experience in Žito Group, where she was responsible for developing visual identities for brands within the group and designing packaging. Her experience in the private sector helped her adopt a strategic approach to design, creating solutions that meet aesthetic, functional, and commercial criteria. Since 2021, she has been running her own agency, INBUKO, specializing in branding, marketing, and design, where she merges creativity and visual communication with analysis and market insights.
