WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
*Studio Orson Welles
Studio Orson Welles
Jadran film
Studio Orson Welles
Ul. Rudolfa Kolaka 12
10000 Zagreb
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
The visual identity and brand communication for ANZEN were developed for Giscard d.o.o., a company offering accounting and financial consulting services. The core purpose of the organization, to provide a sense of security for both its team and clients, served as the foundation for the brand. The brand was inspired by Japanese culture, associated with precision, order, discipline, balance, wisdom, and spirituality. Japanese calligraphy was the main reference for the visual identity. The name ANZEN means “safety” in Japanese, and the visual identity expresses this through the symbol of a hand that protects both the team and clients. The logo is reduced to a circle and a semicircular line, enhancing recognition and rooted in the golden ratio. A custom typeface was designed for the logotype, combining structural strength with soft, rounded corners that bring warmth and the look of precise brushwork. To strengthen brand recognition, a set of minimalist icons was created to reflect the core brand values: teamwork, unity, growth, and balance. The chosen brand archetype is the white wolf, a symbol in Japanese culture of a guardian with a strong sense of duty. In addition to the visual identity, the project also included business materials and a newly designed website.
Anja Vidaković, born in Osijek in 1985, is an academic graphic artist. She graduated and earned her master’s degree in printmaking from the Academy of Fine Arts, University of Zagreb, in 2010, under the mentorship of Professor Frane Paro. She completed her secondary education at the School of Textile, Design and Applied Arts in Osijek, specializing in painting. Throughout her professional career, she has developed a distinctive combination of expertise in visual communications and a deep understanding of market needs, which she sees as a key asset in her current work. As Design Manager at the international company DS Smith Croatia, she led the department for development, construction, and packaging design. There, she learned that design must align with concrete business goals and market demands. She continued her experience in Žito Group, where she was responsible for developing visual identities for brands within the group and designing packaging. Her experience in the private sector helped her adopt a strategic approach to design, creating solutions that meet aesthetic, functional, and commercial criteria. Since 2021, she has been running her own agency, INBUKO, specializing in branding, marketing, and design, where she merges creativity and visual communication with analysis and market insights.
