Creating a visual identity for a group of veterinary clinics across Croatia posed a complex challenge. At the corporate level, Agency 404 developed a system that enables easy branding for every new clinic joining the group, as well as a name that works internationally. Communication with pet owners focused on fine details — fur, eyes, paws — highlighting Vetti’s care for every aspect of animal well-being. Special attention was also given to the group’s “primary clients” — mostly dogs and cats — by choosing a color palette within their visible spectrum. This resulted in a visual identity that resonates with both humans and animals.