The aim of branding the eastern region of Slavonia was to increase the effectiveness of its promotion through a unique logo and slogan. Agency 404 developed a positioning strategy, slogan, and visual identity that present Slavonia as a tourist destination offering much more than its well-known flatlands. The concept builds on the stereotype of the region’s one-dimensional character and turns it into a branding advantage. The logo symbolizes the Slavonian plains through letters emerging from the horizon, while the slogan “Beyond the Horizon” emphasizes Slavonia’s strength as an experiential travel destination.