After 28 years, the international association QFI, focused on Arabic language and culture education, recognized evolving trends in education and the need to adapt its visual identity and tone to better connect with younger generations. Retaining its long-established name and recognizability through its core graphic symbol remained essential. Through rebranding, a completely new communication tone and a contemporary design system were introduced. The existing "Q" monogram was revitalized using illustrative, collage, and graphic interventions, becoming the foundation of a new visual language applied across printed materials, social media, and a thoroughly redesigned website.