WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
*Studio Orson Welles
Studio Orson Welles
Jadran film
Studio Orson Welles
Ul. Rudolfa Kolaka 12
10000 Zagreb
TUE 6–9PM
WED–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 12PM
WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
To mark the collaboration between Hrvatski Telekom and the SoMo Borac digital conference, Agency 404 created an interactive brand experience using AI technology; an innovative exhibition titled In Magenta Color, where the visitors themselves became the authors. They were invited to write a word or thought they wished to see transformed into a visual magenta world. The website was connected to the Midjourney API, which generated visuals in real time based on the entered prompts. This allowed everyone to generate their own vision of a magenta world in just a few clicks, offering a new way to experience events and become creators — or rather, AI artists.
Povodom suradnje Hrvatskog Telekoma i digitalne konferencije SoMo Borac, agencija 404 kreirala je interaktivno brend iskustvo uz pomoć AI tehnologije ; inovativnu izložbu In Magenta Color, čiji su autori bili sami posjetitelji. Od njih se tražilo da napišu riječ ili misao koju žele vizualizirati u magenta boji. Internet stranica je bila povezana s Midjourney API sustavom koji je na temelju uputa posjetitelje stvarao vizuale u stvarnom vremenu. Na taj su način svi, u samo dva koraka, mogli stvoriti vlastitu verziju magenta svijeta, doživjeti događaj na nov način i postati kreatori, odnosno AI autori.
Agencija 404 jedna je od vodećih agencija za komunikacije u jugoistočnoj Europi. Njezin nagrađivani, multidisciplinarni tim pokriva sve aspekte suvremenog djelovanja u digitalnom okruženju.
404 is one of the leading communications agencies in Southeast Europe. Its award-winning, multidisciplinary team covers all aspects of contemporary work in the digital environment.
