WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
Jadran film
Studio Orson Welles
Ul. Rudolfa Kolaka 12
10000 Zagreb
WED 6–9PM
THU–FRI 2–9PM
SAT–SUN 11AM–9PM
*garden 2AM
The Synthex 2.0 collection is a continuation and expansion of the previously presented Synthex collection, which explored aesthetics in the time of ecological, visual and technological excess. This new iteration retains the core themes, protection, eroticism, texturality, but deepens them through added pieces, more technically refined construction and a different stylistic articulation. The focus is on handwork, textile experimentation and sustainable practices through upcycling and reworking.
The process is entirely manual, without the use of digital tools, making each piece unique and time intensive. The styling distances the collection from a classic runway approach and aligns it more with club, brutalist and cyberwear aesthetics, while the pieces function as avant-garde streetwear. Synth refers both to synthetic and the sound identity of the collection, connecting fashion with techno music. Its reference points include sci-fi films such as The Matrix and Blade Runner, as well as the underground aesthetics of the European rave scene. Although the collection uses fetishistic and sci-fi codes, they are reinterpreted through the lens of everyday life and sustainability, rather than spectacle.
The main goal of the collection is to explore how handcraft and local sustainable production can create a contemporary visual language that is radically different yet deeply rooted in real time, space and material. Synthex 2.0 offers a visual language of speculative eroticism and sustainable resistance, not through the rigidity of form but through its vulnerable complexity. The pieces are not merely garments but a protective second skin in an era of identity, environmental and existential crisis. The aim is to create a new kind of allure, one that is not based on revealing the body but on transforming it.
Helen Kelen is a graduate fashion and textile designer whose work sits at the intersection of sustainability, club culture and avant-garde streetwear. Since her university days she has based her practice on textile upcycling, developing specific techniques of assembling and stitching together the smallest fabric remnants into new, functional and visually impactful garments.
Her aesthetic draws from the worlds of techno music, rave and clubbing culture and sci-fi references, reflected in dark palettes, strong contrasts and design details that connect fashion to the visual language of the alternative scene. She designs wearable and visually bold garments that communicate with the body.
Her signature combines rawness and sophistication, exposed seams, dark tones with textural contrasts and silhouettes that oscillate between utilitarian and fetishistic. Through the concept of techno upcycling she builds a new platform for sustainable fashion expression, aimed at communities that question norms, celebrate diversity and seek authentic design language. It is a fusion of electronic rhythm, urban identity and ecological awareness. Each piece is created to retain the rawness of the material while offering new function and aesthetic value, forming a distinctive design signature that reflects the spirit of contemporary, conscious and unconventional fashion.
