Would your business invest €650,000 a year – with no guarantee of any return?

If that sounds crazy, you’re not alone. Yet this still happens from time to time – again and again – in pitch processes across Europe, including Croatia. Advertisers and agencies spend resources, time, and energy on processes that are often unfair, non-transparent, and outdated.
It’s time for a reset.

Smart advertisers around the world – and in Croatia – are already changing the rules: setting guidelines, choosing more sustainable models, and building relationships based on trust rather than exhausting competitions. And as the industry evolves, the real question is: who will be left behind?

Industry Reset by HURA at Zagreb Design Week brings together those who want more: more respect, more professionalism, more meaning. Concrete insights, real experiences, and open conversations. Because when serious money is invested and even more serious results are expected – it’s time for processes that reflect that.

It’s time for better rules of the game that work for everyone: transparent, fair, and sustainable.