Zagreb School of Business is where knowledge meets practice and creativity meets the market. Since 2006, we have been educating professionals ready to take on the challenges of the modern business world. Our founder – the Public Open University Zagreb – brings over a century of tradition and quality. Today, the Zagreb School of Business offers three undergraduate and one graduate professional study programs, including Management and Production in Culture – the first of its kind in Croatia. This program shapes a new generation of cultural managers and producers, equipped to create, lead, and promote projects in the fields of culture and the creative industries. At Design Week, we present works created within the course Visual Identity, where students develop communication messages and visual solutions in the form of posters. The exhibited works reflect personal views on society, art, and life – expressed through original text, lyrics, or typographic interventions.