Born. Spring/Summer 2023
This is the first public collection of a newly established brand by a designer who has worked exclusively abroad so far. The goal has always been to work according to your standards, your vision, and ideology. VLAAZ is a contemporary brand with classic items that are often deconstructed or put into a modern context, playing with oversize and bodyfit elements. VLAAZ is a brand that may not be extremely provocative at first glance, but you will understand that the collection questions your vision of fashion, society, global business and consumer ignorance — because VLAAZ has the ambition to move towards no-waste management and the production of its own materials at a high level . But for that we need your support so that the idea and the young company can come to life. The collection is clear in colors and cuts, brutality collides with the most elegant designs and tension is created with the unusual approach of the combination and carrier. The collection is very modern and wearable for all women who know where they stand in life and love a high, intellectual and slightly self-ironic approach to fashion.
Lana Ciric, born 1982 is a designer raised in Munich. Designer Lana Ćirić grew up, studied and worked in Munich, Germany, returned to her native Zagreb to start a project/brand and live according to her own visions. She completed her studies in Fashion Design at the Academy of Fashion and Design in Munich in 2009. Then she worked for Escada, Strenesse, Cambio, Oui, and for various projects with Italian and Parisian designers. Just when she was supposed to go to Zurich for a new job at the avant—garde brand Vetements, but the pandemic mercilessly interfered with the plans and after some time spent in Zagreb, the designer decided to stay and create her own, international brand with the aim of being an example for other designers and young entrepreneurs, which stands for fair business, waste and eco management, moral and transparent business and the successful export of VLAAZ fashion to the world. Lana Ćirić, author, founded VLAAZ d.o.o. exactly one year ago. The current summer collection is currently in the making.