It is no coincidence that the ZOOFA boutique found its place in the example of the first real Art Nouveau building in Ljubljana. The symmetrical facade is painted in the colours of the Slovenian tricolor. The street-view entrance area with its representative 5-meter ceiling and restored stucco calls for various fashion creations to be exhibited. For this purpose, each designer has a stand made of water pipes. Specially adapted signs, made from the plumbing handles, which serve as a holder for the tiles with the names of the designers, are removable, which makes it easy to adjust and change the layout of individual pieces. With a scheduled circular change of positions of the exhibited pieces, the store wants to pay an equal amount of attention to all the unique and original stories that the collaborating designers tell through their works. The central element from visible concrete (fibre cement panels) of the entrance space, which consists of three blocks of different heights, also provide additional product exposure. The blocks serve as display shelves as well as storage areas as they can be opened. The selected pieces are illuminated by a voluminous chandelier from fibre cement in the shape of a potica (Slovenian traditional pastry), which subtly reminds us that the presented fashion products in this space are works of domestic designers.
Alongside her work as an architect and interior designer, Tina Rugelj is also actively involved in product design. Tina studied at the Faculty of Architecture in Ljubljana and graduated in 2002 from the Technical University of Graz. She also studied design at EINA, Centre Universitari de Disseny i Art de Barcelona (UAB). She then went on to collaborate with some of the most prominent Slovenian architecture offices until she founded her studio in 2011. 2012 marked the year she designed her first collection of garden furniture, entitled Concrete Garden, which thrilled both the media and critics alike. The collection Tales of the Adriatic forms another chapter in her creative way of thinking and her relationship with local materials and craftsmanship.