Studio Tumpić/Prenc

Haskap - cosmonaut's drink

Project Client: OPG Majetić
YEAR: 2021

 Haskap or honeyberry is a fruit incredibly rich in antioxidants and vitamins. Originally from Siberia, this superfood can withstand temperatures as low as -47 °C in the winter, and was carried into space by Soviet cosmonauts due to its special properties. It was this fact that inspired us to showcase the astounding quality of the product through its use in an exquisite environment such as space. A pattern of stylized honeyberries decorates the entire area of the metallic label, which is visually reminiscent of space food packaging. Only when the bottle is turned around do we see the entirety of the idea – a zero gravity space capsule with a cosmonaut looking out into space through a window on the label. Once the bottle is emptied, the inside of the label reveals planets of various sizes used to visualise the amount of minerals present in 100 grams of haskap. Through a combination of all these elements, the bottle is transformed into a three-dimensional representation of the product.

Since the studio’s inception in 2017, we got a chance to work on a variety of diverse and interesting projects, ranging from developing marketing campaigns, through visual identities and packaging designs, to realising interactive physical exhibitions. Our work has received notice from both industry experts and the media alike. To date, we have been awarded with prestigious recognition such as the Red Dot Best of the Best, European Design Award Best on Show, IIID Award, Communication Art Award, ADC Europa, Epica, IdejaX, Somoborac, HDD Award, ZGDW Award, and the Zagreb Salon Award.

This project we did in collaboration with Delta Reality — responsible for multimedia, Kulturburo — responsible for the museological interpretation and Mobil concept — responsible for the production and installation.

Akademija likovnih umjetnosti

Ilica 85, Zagreb
6.9. UTO
7.9. SRI
8.9. ČET
9.9. PET
10.9. SUB
11.9. NED
17:00 - 21:00
15:00 - 21:00
15:00 - 21:00
15:00 - 21:00
11:00 - 21:00
11:00 - 21:00