The town of Križevci has always been an important commercial and traffic crossroad. Its name comes from the word KRIŽ (CROSS). The new visual identity announces and presents Križevci Municipal Museum as a new cultural centre and a new cultural intersection of this city and its county. The Museum has a very rich collection which will soon be presented in a new contemporary, multimedia and interactive permanent exhibition that will be very important for the local community but also an important place to visit for every tourist. Logo is simple in the form of a letter “K” inspired by cross, crossing and crossroads, it is very flexible, it can always change shape and be different, yet recognizable.

Rašić+Vrabec is a multidisciplinary award winning design studio from Zagreb. Experts in Museum design, Exhibition Design and Branding for Museums and companies that want to become a state of Art. They approach each project holistically, environmentally and socially responsibly. By making projects that can integrate art, design and music they seek to erase boundaries between various visual disciplines.