The Multimedia visitor Centre presents the uniqueness of the desert landscape and its richness of flora and fauna Đurđevački pijesci (“Sands of Đurđevac”). It is a protected botanical area with remains of sand dunes which are not common in Croatia. The exhibition is focused on 9 themes, each theme in one room with a total of 33 multimedia exhibits on 550 m2. Inspired by sand particles, visual identity is designed to present the richness of micro forms that naked eye could never experience. These particles form the symbol, the letter “Đ” which is the initial letter but also unusual in other languages. It’s very specific and often used in local language.Simplified silhouettes of sand particles are also very flexible and attractive to use in exhibition graphics, signage and every part of visual identity. Logo “Đ” can be transformed into any required shape or illustration in the same visual code.
Rašić+Vrabec is a multidisciplinary award winning design studio from Zagreb. Experts in Museum design, Exhibition Design and Branding for Museums and companies that want to become a state of Art. They approach each project holistically, environmentally and socially responsible. By making projects that can integrate art, design and music they seek to erase boundaries between various visual disciplines.