ZGDW AWARD

ZGDW AWARD

Marko Koržinek, Aljoša Brajdić

Visual identity of the Carasman product group

Project Client: Eleven Nine
YEAR: 2022

Branding of the product line for a group of friends and hemp growers from Zagreb from the Carasmani area. The symbol is based on the stylization of a hemp leaf in the shape of the letter C, which is the first letter of the brand name. The logo is slightly floral and elegant due to the association with the raw material, and somewhat “retro” considering the overtones of the brand name. The packaging is designed systematically and transparently, like a wayfinding system, resembling the design of medicines, since CBD preparations marginally belong to this group and certainly have some medicinal properties.

Designer and lecturer in visual communication from Zagreb. After graduating from the Design Studio at the Faculty of Architecture, University of Zagreb (2000), he became a member of the faculty of the Design Studio, where he worked until 2007. After that he worked at several universities, teaching visual communication design and advertising.Parallel to his involvement in design education, he runs his own graphic design and visual communication studio (korzinekdizajn.com), where he works on projects in branding, packaging, visual identities, advertising and other forms of visual and market communication.Since its establishment in 1997, the studio has been involved in a wide range of projects in Croatia and other countries for clients of various profiles and sizes, from small family businesses to international corporations. He often collaborates in teams of other design studios and agencies such as Havas, McCann Ericsonn, Bunch and with other designers on specific projects. His work has been published in professional publications and participated in exhibitions in the country and abroad. Since 2015 he has been working at the Academy of Applied Arts, University of Rijeka, at the Department of Applied Arts, where he teaches undergraduate and postgraduate courses in graphic design and visual communication. He is currently the Vice Dean for International Cooperation at the Academy of Applied Arts.

Akademija likovnih umjetnosti

Ilica 85, Zagreb
6.9. UTO
7.9. SRI
8.9. ČET
9.9. PET
10.9. SUB
11.9. NED
17:00 - 21:00
15:00 - 21:00
15:00 - 21:00
15:00 - 21:00
11:00 - 21:00
11:00 - 21:00

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