ZGDW AWARD

ZGDW AWARD

Marin Šubašić i CAT 01

LAGENA coral

Project Client: LAGENA Winery
YEAR: 2021

At the bottom of the Adriatic Sea, at 20 metres depth in ideal temperature conditions, in the peace and quiet of the seabed, bottles of Lagena Coral are ageing for 12 months. During this period, the sea slowly but very creatively creates the look of the bottle itself, shaping its outer surface like a sculptor. This project is truly a real collaboration between designers and the Adriatic Sea. After a year, when the sea does “it’s part of the job”, it’s the designer’s turn. As the bottle itself gets new contours and texture after ageing in the sea, the classic label that sticks to the bottle cannot be applied, so a card that is hung around the neck of the bottle needs to be used. On the front of the card is an illustration showing a drawing of a ram on one side and a coral on the other. Ram is a symbol of the old indigenous grape variety from which wine is produced and also the local name for the same variety “YELLOW RAM”, while coral is a symbol of the Adriatic Sea which preserves and cultivates this wine for 12 months. We use the back of the card to describe the product itself and the necessary legal information. Through the presentation of the product, we wanted to present the Adriatic seabed as a very funky and colourful place, not dark and gloomy as most people may think.

Our clients range from small boutique and craft producers to renowned and large brands with a long tradition.Over the years, we have built a relationship of trust and long-term cooperation with our clients. We are focused on the development of brands in which creation we were taking part, and we continuously encourage and direct them towards improvement.CAT 01 is a creative and design studio based in Zagreb, specialising in visual identity design, packaging design, and branding. Since 2014, it has been present in the Croatian, Slovenian, and Austrian markets, and is the winner of international awards and recognitions such as Pentawards, Muse awards, World brand design award.

Akademija likovnih umjetnosti

Ilica 85, Zagreb
6.9. UTO
7.9. SRI
8.9. ČET
9.9. PET
10.9. SUB
11.9. NED
17:00 - 21:00
15:00 - 21:00
15:00 - 21:00
15:00 - 21:00
11:00 - 21:00
11:00 - 21:00

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