At ZGDW, visitors will be able to see the most recent Ira Rumora collection, released in May 2022. Select items from the collection will be available for purchase on site, with the remainder of the collection open for pre—orders. Each piece is made to order and adapted to the individual. Certain items in the collection are considered limited edition, due to the specificity of the materials involved.
Ira Rumora is a slow fashion brand established in December 2019. The brand specialises in smaller collections and custom garment tailoring, advocating for a “slow fashion” ethics, i.e., careful and slow production of items which are made to order and made to measure. The policy of quality over quantity is an absolute priority for the eponymous designer, who considers it the future of sustainable fashion. Individual pieces in each collection are created through a playful combination of unusual textures and materials with classic garments. Through a collaborative approach, we enable customers to adapt our garments to their own expression through personalised details.