A contemporary collection by Varteks calls for contemporary communication. Honest prejudices are used as a conversation starter about the brand’s new era that will intrigue old and attract new generations to — discover Varteks. The campaign set off with teaser statements on billboards that reflected the key issues with the brand’s perception. In the reveal phase those statements were covered with visuals that revealed the new Varteks. Photographs of models wearing statement pieces from the new collection are a self-confident response to the existing perception and an invitation to question that. Stylized frames in bold combinations deny the old and invite you to discover the new.
Señor is an independent communication and branding agency that combines smart strategies, innovative concepts and outstanding executions into non-spam communication that’s people—relevant and result—oriented.
Filburg is a branding and visual communications consultancy that uses discovery, strategy, design and campaigns to build strong brand identities which yield business results.