Electrocoin is the leading Croatian fintech, specialised in crypto currency brokerage and crypto—payment processing. Our task was to create a strong brand story and modernise Electrocoin’s visual identity in order to achieve a stronger position for the brand in the European market.
We have united the key strengths of Electrocoin – leading experts who know everything about crypto, available 24/7 stellar support, simplicity and the guiding principle of a “minimum number of clicks” in the development of all Electrocoin’s products. Our key insight “There’s nothing cryptic about crypto” became the backbone of the new brand story. We believe that there is nothing cryptic about crypto. It should be simple, transparent and easy to use.
The new contemporary visual identity is the work of art director Damir Mazinjanin. The logotype was created by modifying the Cy SemiBold typography and constructing the sign using the symbol ø. The universal meaning of the symbol ø is diameter, but in the context of the brand, the symbol represents the monogram (ec), as well as the globe and crypto currency. In combination with the modified letter “i” from the sign, it also represents the binary code that serves as the backbone of blockchain technology. The logo is accompanied with striking illustrations that contribute to Eletrocoin’s advanced and high-tech image.
Fabular agency is specialized in the fields of brand strategy, communication strategy, brand naming, visual identity and brand implementation. Fabular agency is led by Anja Bauer, one of the branding pioneers in the region. We create brands that stick in the consumers’ minds. A brand is not a brand unless it narrates a unique story that involves the consumer on a personal level. Without this it is just another product that lacks the compelling idea. Without branding, products are lifeless entities lacking a soul.