We created a brand strategy, new name and visual identity for the brand of top wines produced on the Nespeš Manor estate in the green hills of Zelina Prigorje. Our story connected the grape growing tradition of the Zelina region, the history of the manor, while including the personal story and vision of the owner of the winery.
The castles and country estates in Zelina Prigorje were once owned by nobility. One of these mansions is the Nespeš Manor, built in 1794 as a country estate. Wine has been produced in the cellar of the Nespeš Manor for centuries— the manor has changed owners many times, but wine production has never stopped, even when the manor building was converted into a primary school. Our brand story combines its dual heritage in a unique way, the wine and the school, it teaches us about a life in which we can live better, happier and more fulfilled.
We named the new wines Litterarii, which is a derivative of the Latin name for primary school (ludus litterarius), and the new slogan “School for a more fulfilled life” connects the wine with the manor’s school heritage.
The inspiration for the design, which was created by the art director Maja Bagić Barić, came from the preserved documents of the school written with a fountain pen. The backgrounds of the wine labels are reminiscent of old notebooks, and the names of the wines are written in a font resembling handwritten letters. Spots of ink occurring spontaneously on the labels represent an artistic impression.
Fabular agency is specialized in the fields of brand strategy, communication strategy, brand naming, visual identity and brand implementation. Fabular agency is led by Anja Bauer, one of the branding pioneers in the region. We create brands that stick in the consumers’ minds. A brand is not a brand unless it narrates a unique story that involves the consumer on a personal level. Without this it is just another product that lacks the compelling idea. Without branding, products are lifeless entities lacking a soul.