TREF is a premium lager beer, intended for young people who like naturally produced lightly drinkable beer. As it is a new product on the market, communication and design maximise the visibility of the name and draw attention to the story of the product with a kind of design innovation.Playing cards and their vertical symmetry are logically imposed as direction. So the brand was designed as an ambigram logo — a designed word that reads the same when turned upside down. The design conveys associations with the phrases “You were dealt a good hand” or “lucky deal”. Eternal optimists whose glass is always half full and only lose in poker if don’t have a good time, will find themselves in the slogan “Either way”.The selection of the scale of colours, materials and techniques positions the product in the premium segment, the necessary balance between the design of the classic approach of lager beer and the design of craft beer.
Design Bureau Izvorka Jurić operates independently on various projects related to visual communications by bringing together a team of experts, depending on the needs of the project. The team of people with more than 20 years of experience and with numerous international awards and recognitions for successful projects in both Croatian and global markets. Our projects typically include the designing of complete product or service identities and presentations on the market, including a range of services like developing a creative marketing strategy, developing creative verbal communication, designing visual communication, designing product identity and packaging.