ZGDW AWARD

ZGDW AWARD

Cludi

Il modo dimenticato

Project Client: Obrt Rina
YEAR: 2021

Large, dark, firm cherries were sold and exported. But there was a problem of what to do with the cherries that did not look attractive for sale. The solution was cherry vinegar. The production of vinegar started in the old and somewhat forgotten way. Cherry vinegar had to be positioned as an exclusive product intended for tourists. The model was the king of Aceto Balsamico di Modena vinegar and the romantic Italian attachment to the family. Il modo dimenticato was born from the vision of Dolce Vita in Slavonia. Il modo dimenticato has by far the highest percentage of cherries (80%) of similar products on the Croatian market. With its light fruity notes, it is ideally combined with different dishes. Before the new packaging, the family mostly gave the previously unknown vinegar as gifts. With the new packaging and branding, all bottles (1000 of them) were sold outside the borders of Slavonia and Croatia in just 3 months. From the initial idea of ​​growing and selling cherries, the Antunović family turned to the production of unique cherry vinegar for the domestic and foreign markets.

Studio Cludi from Umag offers unique solutions in the field of visual communication and branding with empathy towards clients and end users. In cooperation with external experts, we help brands realize their full potential. The versatile manager Tihomir Antunović, a native of Đakovo, planted 1,800 cherry trees in his hometown in order to connect the different generations in his family even more. This is how the family business was created, which is run by his sister Tihana, and his parents and three young daughters are also involved in the business.

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