Brand and packaging design for product line of bulbs. The name “Bulb fiction” is a reference to the cult film “Pulp fiction”. The link with the film industry comes from the fact that the lighting and atmosphere achieved by light plays a major role in the aesthetics of a film or scene. We want to convey the idea that such an atmosphere can be created in homes, offices, etc. The basic element of the line is a stylized illustration that connect the product, its type and function, with a film reference. So the spotlight has a reference to the Batman movie, the Globe bulb to E.T. movie and Capsule bulb to Matrix movie.

Dan Stanić is a student at the University of Algebra and creates his work under the mentorship of doc. art. Izvorka Jurić.