H3N1 is a Croatian-Serbian fashion brand founded by Nikolija Baretić and Helga Alaker. At the beginning of 2020, it was joined by Helena Drkelić. Designers share a vision of sustainable fashion design under the H3N1 brand. Their goal is to create unique, recycled, garments collections that resist laws of mass production. Their solution is in use of textile industry waste for their designs, by adding a new value to discarded and unused materials.
End Titles collection has eight multifunctional models. Some pieces are worn on both sides, and the transmission of individual cutting elements additionally connect others. That allows the trio to promote Fashion design based on reusability and partial personalization of the garment - which ultimately aims to reduce the accumulation of clothing, which has become one of the biggest problems of the Fashion industry. It is everyone's responsibility to address this challenge, and the trio's goal is to be a part of the solution.