ZGDW AWARD

DESIGN BUREAU IZVORKA JURIĆ

BEE’S MAGIC propolis balm
Verbal communication, visual identity and packaging design of Bee’s Magic propolis balm
BM propolis balm is a 100% natural product made according to a proven and protected original recipe. Although officially declared as a natural cosmetic, the propolis balm is often used for the prevention and treatment of various skin and mucosal conditions, as it is used in the field of API therapies (treatment with bee products).
It is used by both men and women, so it was important for the design to be unisex, to communicate equally as a cosmetic and as an API therapy product, and to be positioned as a premium in its category.
Overall verbal and visual communication conveys a message about the high quality of propolis balm and the magic effect of bee’s products.
They are designed in a contemporary and subtle manner with sustainable materials such as wood, glass, and paper with an organic structure. The design is based on black and white graphics with the focus on gold hot-foil stamped elements which emphasize the B’M monogram and “Chosen by the bees” slogan.