Eto is an informal designer collective aiming to create recognizable products, boost Croatian production and promote Croatian design. The Eto series of products for everyday use has been carefully conceived, striving as much as possible to use recycled, natural or ecological materials, local raw materials and handcrafts or small locally producing workshops. Unpretentious and playful design is our attempt at bringing joy to your home. Eto. The Eto brand comprises various collections of products for personal and domestic use, lamps, souvenirs, bags and so on. Each product is manifesting its designer’s idea in its own distinctive way. The Collections inspired by the Glagolitic script (bookend, trivet, lamp,
necklace with pendants…); the food serving collection (plate, cutting board, tray, coasters…),
mirrors inspired by geometric bodies, lamp shades, the collections of didactic games (tactile,
auditory, motor) All collections emerged independently from one another, each reflecting its
designer’s particular approach. The Zagreb Design Week will see some of the products
presented for the first time.