The branding project for an architecture and urbanism studio, owned by Josipa Ćuk.She is ambitious architect of high standards who is celebrating the anniversary of opening her own architectural firm this year.The branding project began with the creation of the brand name, followed by the development of the visual identity, website design, and overall branding of the studio. We wanted a modern, concise, and universal name that was not tied to any specific language but had a connection to the owner.
While seeking inspiration for a name, we came across the word "YOK" during an Ayurvedic lecture, which means "for a long time" in Sanskrit.Considering the concept of something eternal that creates projects with long-lasting buildings, the name seemed like the right choice.
LOGO DESIGN The main idea behind the logo design is construction - intersecting lines that form the word YOK. The letter "Y" is parallel to the letter "K," which is actually rotated 180 degrees from the "Y," and they are connected by a diagonal line that forms the "O" and concludes by shaping the "K" at the end. The upper part of the letter "O" forms a rectangle that frames these three letters and creates the visual identity of YOK STUDIO.BRANDING The branding exclusively utilizes black and white colors. The design of the YOK STUDIO website is technical and minimalistic, just like the design of all branding materials.
Josipa Galić, born and raised in Slavonia, found her calling as a graphic designer after pursuing her studies at the Faculty Of Graphic Arts in Zagreb. It was during this time that she had the opportunity to work at the small but inspiring graphic studio "KUČA," where she honed her affinity for designing visual identities under the guidance of mentor.Immediately after earning her master's degree in graphic technology, Josipa embarked on her own creative journey, establishing studio called MOŽE (means “I can”). The guiding principle behind her venture was independence and freedom in creation of visual solutions for selected clients. With a dedication to continuous education and a keen eye on design, business, and marketing trends, she solidified her position in the industry.For the past five years, Josipa has successfully managed her studio, collaborating with other independent professionals. Her primary focus lies in shaping brands, from brand name to visual solution realization. Through years of intensive work, MOŽE Studio has developed a portfolio of clients spanning a wide range of industries. From small entrepreneurs embarking on their business journeys to renowned clients such as Valamar, 404 Agency, Hug Your Life, Medial, Kap4, Art of Bar, Swanky Monkey Garden, and many more.What sets Josipa apart is her exceptional approach to business, connecting with clients and understanding their needs, effectively translating them into compelling visual solutions.